All companies have business cards yet few use them to maximum advantage. Here are five tips to help you make more sales from your business cards.
1) Include your email address. We speak to small and mid-size business owners at more than 30 events per year. More than one out of every four business cards people give us at these events does not include an email address. Your business card should always have an email contact address, even if it is not your personal one.
2) Include a call-to-action. Give people a reason to call you or visit your website. You do this by offering an "ethical bribe." The ethical bribe may be in the form of a discount offer (āuse this card for $5 off your next oil changeā) to an offer for free information ("visit our website for free marketing tips to grow your business"). The point is to use your business card to keep its recipient involved with your company.
3) Use the front and back. There are two sides to a business card and yet over 75 percent of the cards we receive have one side that is blank. You are wasting valuable selling space and your incremental cost increase for two-sided printing is minimal. Use both sides of your business card to fully tell your story.
4) Include business hours and locations. Itās easy and a real convenience to your clients. Let them know when you are available to help them and where you are located (but donāt worry about including a map, as it is a waste of business card space in the internet era.
5) Feature Credit Options. Many times the statement, āWe accept all major credit cardsā or including credit card images on your business card makes more sales. In todayās economic times consumers are using their plastic, make sure itās clear to them what plastic you take.
Each time you pass out your business card should be viewed as an opportunity to create a business relationship that makes you money. Incorporate these changes into your business cards and youāll see a positive bottom-line impact.
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