Most brands realize the importance of having a company website. Also, it's crucial to have a plan to generate web traffic, and a blog is a popular choice to achieve this. Coming up with ideas for content can be more complicated than it looks. This article provides some brainstorming tips.
1. Be aware of online trends
Trends drive an awful lot of what engages audiences online. Therefore, all brands should monitor them closely to look for opportunities. It's crucial to remember that you shouldn't just write about something because it's trending.
You should have a checklist to determine if a particular trend suits your brand. Remember that your job is engagement, building your reputation, and finding customers for your products and services. This means with every blog post you should consider if the trend fits your audience's interests and whether it fits your industry sector. Even when those things check out, ensure you can find a unique angle to ensure you win in the fight for pageviews.
2. Provide tips/advice for your audience
Again, you should always consider your audience when writing fresh content. This is crucial because you want them to comment and share your piece, which helps you find a wider market. Don't think about what you can tell your followers about your company. Instead, consider what they want to know.
For example, look at some common questions you get asked and look at your social media pages to see what gets discussed about your brand. The important point is you have the expertise to help so that you can create content around common questions. Even if that content doesn't come to mind, you can focus on topics that users often search for. Think about what you can provide that other brands cannot, and always add value. Your aim here is to be helpful and engage your audience.
3. Discuss past or present work you've done
Talking about your experiences is always a helpful strategy. First, writing this sort of thing should be easy because you already know everything that happened. In addition, it feels like a very genuine piece of content because you can add a lot of detail and information.
Of course, you can't do that if you have merely researched a topic and then written a summary. The kind of work you can talk about will depend on the industry sector your business operates in and what you sell. This tip is ideally suited to service-based businesses that can talk about their work for clients. You can also include some information on what you learned and how you would do things differently in the future.
The majority of brands have a company website and blog. However, coming up with new ideas for blog posts is always challenging. Remember to be aware of current online trends to seek potential opportunities, provide tips/advice for your audience, and discuss past or present work you've done.