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3/9/2015 | Kirby Hasseman, Word of the Week

Kirby Hasseman is the owner of Hasseman Marketing and the author of Delivering Marketing Joy (a book about better promo!). He is dedicated to personal development and building the integrity of the promotional industry. He can be reached at Kirby@hassemanmarketing.com.

Next up from Word of the Week...

Grit

When you're down, good old John Wayne style grit will get you back up.
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Word of the Week: Why

If you have customers or followers who understand the purpose behind your organization, they are going to be your most ardent followers.
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Word of the Week: Media

In today's society, everyone is a media company... I love the concept.
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