Instagram Reels is a useful tool for businesses looking to grow and maintain their presence on the platform in an organic, authentic way. These short video clips allow users to learn anything about the business or product in a fun and entertaining way, and the fact that Reels are designed to not rely heavily on text means they appeal to a broad Instagram audience.
Read on to learn how you can maximize the use of Instagram Reels to boost your business' online presence.
USE TRENDING AUDIO
Trends can be good for businesses, too. Use trending music or clips as your audio to make your reels easily recognizable and familiar. The Instagram Reels algorithm factors in track popularity when ranking clips, so it's always a practical choice to choose the currently popular tunes to accompany this type of content. People tend to gravitate toward things they know and love, and you can jump on this bandwagon by using music or tunes that are currently enjoying people's attention. Take content that is humorous, relatable, educational, or inspiring to the next level with catchy or popular audio.
SHOWCASE BEHIND-THE-SCENES CLIPS
Behind-the-scenes reels are a great way to showcase your processes without giving too much away. Behind-the-scenes posts help the audience connect with you and the product by giving them an idea of how it gets made from start to finish. It is also a good way to establish for your audience the reasons why your products or services are priced the way they are, especially if your business is selling handmade, unique, and original products.
FAVORITE COMMENTS OR RE-POSTS
You can shine a light on your followers by posting comments or reposts on Reels. This is a great way to appreciate your followers and their engagement. Faceless content like this is also relatively quick and easy to make, allowing you to benefit from an engagement boost without having to spend time on shooting and editing.
OLD BUT POPULAR CONTENT
Reels are very useful for reposting older, popular content. Some of your reel's audience may frequent your reel more often than your gallery. By reposting old, popular content, you are expanding the reach of your old and new posts and exposing them to an entirely new audience. Reusing old content is a good option if you want to stay consistent but don't have new content to share. You can save a lot of time while staying active and visible if you include repurposed content in your go-to ideas for content.
SNEAK PEEKS
Reels are a great way to tease new products or services. Get followers excited about things that are currently in the works with a creative and entertaining clip. Paired with catchy music, short clips that give followers something to look forward to can easily become popular and encourage engagement, inquiries, and other forms of positive feedback for your page. Sneak peeks are not limited to new products or services. You can even tease upgrades to your site, product packaging, or anything else that's new.
USE INSTAGRAM'S EDITING TOOLS
For some reason, Instagram affords better engagement and exposure for reels that use the platform's editing tools like filters, effects, and audio. These tools are also very easy to use and accessible from within the app, making them the sensible option when it's time to dress up your reels before posting.
Reels are here to stay. Keep these tips in mind if you want to maximize the effects of Instagram Reels on the online engagement and visibility of your business and brand.