ASI: Industry Sales Top $21 Billion
The Advertising Specialty Institute released its annual sales analysis for the promotional products industry, showing total distributor sales topped $21.5 billion for 2014, increasing revenues by 5.1% over 2013 and setting a new record for the second straight year.
Further, ASI research shows distributor sales grew 5.9% in the fourth quarter of 2014, year over year, with sales of promotional products now increasing for 20 straight quarters.
"Everyone in our industry should be proud that demand for low-cost, high ROI ad specialties is once again at a record high," said ASI CEO Timothy M. Andrews. "And, by all indications, the industry is heading for another solid year in sales in 2015, continuing a years-long positive trend that's seen entrepreneurs and small business owners making more money selling ad specialties than ever before."