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Procrastination

The Silent Killer of Innovation & Creativity

2/20/2024 | Cliff Quicksell, MAS+, Cliff's Notes

“Procrastination is the foundation of all disasters.”
- Pandora Poikilos

Procrastination - let’s face it, we are all guilty at various levels. Some realize it and fix the issue; others unfortunately are plagued with this crippling behavior. Procrastination is a complex behavior influenced by a range of factors, and it doesn't have a single root cause for everyone. It does, in many cases, hamstring productivity and growth. The very first thing to do in any situation is to identify the root cause of a problem, then and only then can you fix this disastrous issue and move forward.

Some of the common reasons people suffer from this are:

1. Lack of Motivation: When a task lacks personal relevance or seems uninteresting, individuals may struggle to find the motivation to start or complete it.

2. Fear of Failure: The fear of not meeting expectations or failing at a task can lead to procrastination to avoid potential negative outcomes.

3. Perfectionism: Some individuals may delay tasks because they fear they won't be able to meet their ambitious standards, leading to a cycle of delay and perfectionism.

4. Poor Time Management: Inability to manage time effectively can result in feeling overwhelmed, causing individuals to delay tasks rather than facing the challenge.

5. Impaired Executive Function: Some people may struggle with executive functions like planning, organization, and initiation, making it difficult for them to start and complete tasks.

To address and avoid procrastination, consider the following steps:

1. Set Clear Goals: Clearly define your goals and break them down into smaller, manageable tasks. This makes the overall task less overwhelming and more achievable.

2. Create a Schedule: Establish a realistic schedule that allocates specific times for work and breaks. Having a structured routine can help improve time management.

3. Prioritize Tasks: Identify and prioritize tasks based on their importance and deadlines. Tackling high-priority tasks first can prevent procrastination on crucial responsibilities.

4. Use the Pomodoro Technique: Work in short, focused bursts (e.g., 25 minutes) followed by a short break. This technique can help maintain focus and prevent burnout.

5. Address Fear of Failure: Recognize that making mistakes is a natural part of the learning process. Focus on the progress and effort you put into a task rather than aiming for perfection.

6. Break Tasks Into Smaller Steps: Divide larger tasks into smaller, more manageable steps. This can make the task seem less daunting and increase your sense of accomplishment.

7. Find Intrinsic Motivation: Connect tasks to personal values or interests to enhance motivation. Understand the importance of the task in achieving your long-term goals.

8. Eliminate Distractions: Identify and minimize potential distractions in your environment, such as turning off notifications, closing unnecessary tabs, or finding a quiet workspace.

9. Reward Yourself: Establish a system of rewards for completing tasks to create positive reinforcement and motivate yourself to stay on track.

10. Seek Support: Share your goals with friends, family, or colleagues who can provide encouragement, accountability, and assistance when needed.

Remember that overcoming procrastination is an ongoing process, and finding strategies that work best for you may require some experimentation. Developing healthy habits and a positive mindset can contribute significantly to overcoming procrastination. 

Until next week, continued success, take calculated risks, and dive in! CQ


Cliff Quicksell, CSP, MAS+, MASI, has been a driving force in the promotional products
industry for over four decades. As President of Cliff Quicksell Associates &
QuicksellSpeaks, he is internationally recognized for his dynamic work as a speaker,
coach, trainer, and consultant—empowering businesses and associations to market
smarter, engage deeper, and grow stronger.


Cliff's long list of accolades includes his 2021 induction into the PPAI Hall of Fame and
the prestigious CSP (Certified Speaking Professional) designation in 2023—an honor
held by fewer than 7% of speakers worldwide and the only active professional in the
promotional products industry to achieve it.


A true creative innovator, Cliff has earned more than 40 PPAI Pyramid Awards,5 PSDA
Peak Awards, and 13 CPPA PEAKE Awards. He’s a six-time winner of PPAI’s
Ambassador Speaker of the Year and was the first-ever recipient of the PPAI
Distinguished Service Award. Recognized in PPAI at 100 and named one of Counselor
Magazine’s Top 50 Most Influential People in the industry, Cliff is celebrated for his
passionate contributions to industry education and thought leadership.


His award-winning blog, 30 Seconds to Greatness, was honored with the 8LMedia
Award for Most Passed Around Content. Stay connected with Cliff on LinkedIn or email
him at cliff@QuicksellSpeaks.com. Visit www.QuicksellSpeaks.com for upcoming
events and podcast updates. Cliff is also preparing to launch a new venture dedicated
to helping small businesses and entrepreneurs thrive utilizing a custom AI designed
specifically for Promo World, called MerchPilot™.

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