What is your first memory of the world of promo?

See where it all started for these industry duos!

David Kennealey, 1st GEN

BrandHero/Geiger

My mother's hair salon is the '70's - she had retractable, circular tape measures with Salon 94 on them

Erin Kennealey, 2nd GEN

BrandHero/Geiger

Applying labels to sewing kits for one of my dad's ongoing projects at the time - I think I was in middle school

Mike Moore, 2nd GEN

Bay State

Putting together calendar kits in our living room - circa 1974

Jack Moore, 3rd GEN

Americanna

Going to the old factory we had in Middleboro and being scared because I thought there was a ghost there

Dana Zezzo, 1st GEN

ASB

When I totalled the rental car my first day of work at Alpha Shirt Co.

Maria Zezzo, 2nd GEN

ASB

Kids' party at a Proforma Convention in Florida

Barry Greenberger, 1st GEN

Team SCG

Watching grown men dive across a stadium for a free t-shirt

Shayna Cohen, 2nd GEN

Team SCG

Going to a doctor appointment or school function and seeing my dad pass out "chatchskies"

Next up from How Far Did The Apple Fall?...

What's your best advice for someone starting out in promo?
See what these industry duos have to say!
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