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Word of the Week: Backup

Don't have a "Plan B." It only detracts from "Plan A."

5/18/2015 | Kirby Hasseman, Word of the Week

Kirby Hasseman is the owner of Hasseman Marketing and the author of Delivering Marketing Joy (a book about better promo!). He is dedicated to personal development and building the integrity of the promotional industry. He can be reached at Kirby@hassemanmarketing.com.

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