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In the News

HanesBrands Buys Knights; Norwood by BIC Expands Travel Offerings.

3/5/2015 | PromoJournal Staff, Business News

HanesBrands Buying Knights Apparel

HanesBrands announced that it has entered into a definitive purchase agreement to acquire Knights Apparel, a leading seller of licensed collegiate logo apparel in the mass retail channel.

Knights Apparel sells T-shirts, sweatshirts and other sports apparel with college logos. Knights sales are projected to be $180 million  in 2015.

"This is an exciting acquisition opportunity to leverage our existing Gear for Sports licensed collegiate apparel business, our expertise and size in the mass retail channel, and our low-cost global supply chain," HanesBrands chairman and chief executive officer Richard A. Noll said. "Combining the two companies is a great way to create value."

Founded in 2001, Knights Apparel has approximately 210 employees with primary offices and a distribution center located in Spartanburg, SC. 

Norwood by BIC Graphic Expands Travel Accessories Collection 

Norwood® by BIC Graphic announced that its travel collection has expanded to over 30 items, offering promotional products distributors a wide variety of options when catering to the expected growth of the travel industry.

The travel category is a $25 billion retail industry. With over one billion people traveling each year, the travel market is expected to grow as the economy continues to improve. The Global Luggage Market is expected to reach $1.62 billion by 2015, with North America reaching $8.64 billion, and the U.S. holds the largest share of the market.

 
People on the Move

Hub Pen Company announced the addition of Cheri Partridge of Partridge Marketing to its expanding list of multi-line representatives. Partridge will represent the company in northern California and northern Nevada.

American Apparel named marketing veteran Cynthia Erland to oversee marketing and communications functions and appointed Thoryn Stephens as its first chief digital officer.

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