MV Sport Acquires The Game Brand From Delta Apparel
MV Sport® announced that it has completed the purchase of The Game® brand from Delta Apparel. The Game, best known for its iconic trademarked "Bar Design," is a leading supplier of apparel and headwear in the college and team dealer markets.
The college market is one of many distribution channels for MV Sport and the acquisition will greatly expand the product line offering to MV Sport's entire customer base.
"We are excited to be adding The Game to our MV Sport business," said Josh Peyser, president of MV Sport. "The Game is a leading headwear brand with strong consumer recognition in the collegiate and team dealer markets, and combining it with our MV Sport product lineup gives us a formidable presence in all the markets we serve. We are looking forward to integrating The Game's highly professional sales, customer support and design teams into the MV Sport family."
The Game’s headwear line features dozens of cap styles with a wide array of customization options with quick turnaround times and low minimum orders. The Game also markets American Threads, a full line of U.S.-made sweats and T-shirts.
New Branding for PCNA Custom Division
WorldSource, the custom and overseas sourcing division of Polyconcept North America, recently unveiled its new branding. Featuring a contemporary logo with a rainbow of colors, the new look better represents the diverse customization and decorating options WorldSource offers distributors.
Launched in 2003, WorldSource is the leading sourcing specialist for the broadest range of products in the industry. Servicing both Leed’s and Bullet customers, the division offers both pricing advantages on large quantity orders, as well as unsurpassed customization options on popular products.
"It was important that our logo be as creative as the custom branding possibilities we offer our distributors," said Val Kerlin, WorldSource manager. We feel this caps off a complete refresh of our services which now include everything from expanded FOB points to enhanced virtuals and guaranteed 24-hour turnaround on estimates."
People on the Move
Jetline announced the appointment of Melissa Kopf as Midwest sales representative. Kopf, formerly an inside sales representative at Dard/Tagmaster, will cover accounts in Illinois, Wisconsin, Missouri, and Minnesota.
Pro Towels announced the addition of Lauren Slee as marketing coordinator.
Hub Pen Company has hired Linda Evans as inside sales representative. Evans has 23 years of experience in the promotional products industry and will be covering the New England, Ohio, Michigan, and Indiana territories.